#AlagSaAction
The fast-paced multiplayer action title from Supercell was taking the world by storm. Our brief was to amplify the brand in India.
the work
client
Brawl Stars
medium
digital/social
duration
6 months
services
creative/strategy
Objective
To establish the game's unique characters and weapons amongst audiences in the fast paced battle royale genre. The unsaid objective was to kick ass and turn heads in the process
Solution
A collaboration with Bollywood heartthrob Kartik Aaryan. The added starpower helped effectively communicate what it feels like to be smack dab in the middle of an intense session of Brawl Stars.
Results
The international production design, narrative treatment and seamless game integration allowed it to appeal to the content savvy gaming audience.
39M
VIEWS
3.3M
engagement
GALLERY
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abhishek@thesterling.co
Our Office
C/o Awfis Space Solutions,10th Floor, Aston Building
Andheri West, Lokhandwala, Mumbai - 400053