#TriplingInBrawl
The latest mobile-video game from the makers of Clash of Clans, Brawl Stars is taking the world by storm. Our brief was to launch the brand in India.
the work
client
Brawl Stars
medium
Digital
duration
3 months
services
creative/strategy
Objective
Brawl Stars is one of very few games where you can play as a trio. This defining feature was an insight for a series of spots that we created for the brand.
Solution
The humorous insight of ‘three is a crowd’ was turned on its head, with uncomfortable moments being transformed by placing Brawl Stars as the only possible solution.
Results
With over 35 million views the #TriplingInBrawl films were beloved by existing fans and also generated interest among new players in the country.
36M
VIEWS
57M
impressions
GALLERY
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abhishek@thesterling.co
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