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Clash Tak
With the highly anticipated update (Townhall 13) coming up for Clash of Clans, we wanted to engage the Clash community with a unique and engaging format.
the work
client
Clash of Clans
medium
Digital
duration
2 months
services
Creative / Strategy / Production
Objective
New level updates are massive in Clash of Clans. They bring about an extensive array of features, characters and game mechanics thus providing much needed in-game content to constantly keep the players engaged.
Solution
We conceptualized a faux comedy news show CLASH TAK. Set inside the Clash universe was a fictional village where various game characters came to life. A hilarious and well recognized comic duo immersed themselves into the roles of typecast reporters who followed and sometimes created stories around the update.

Results

This unique mix of humour, supported by an array of guest appearances, character interviews, proved itself to be one of the most beloved content pieces put out for the Indian community.
8.9M
VIEWS
139K
engagement
GALLERY
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abhishek@thesterling.co
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