That #ClashWaliFeeling
With 500M+ downloads, Clash of Clans is one of the world’s most popular mobile video-games. Our brief was to launch the brand in India.
the work
client
Clash of Clans
medium
digital
duration
6 months
services
creative/strategy
Objective
Our objective was to establish the brand in India to satiate the need for recognition by a dedicated Indian community consisting of millions of players.
Solution
While immersed in the game, players take on the role of mighty Chieftains. To establish brand resonance the designed communication flipped the western medieval context of a Chieftain to that of an Indian warrior king.
Results
With over 30 million views in 24 hours, #ClashWaliFeeling was one of YouTube's best performing videos for a launch. More importantly, the spot has created a new wave of love for the Clash of Clans brand in India.
31M
VIEWS
216K
engagement
GALLERY
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abhishek@thesterling.co
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