SuperFest
With Supercell having forayed into India, the brand wanted to reach out to the most important members of the brand's community. Our idea? A super event called SuperFest
the work
Objective
We needed to bring together the foremost YouTubers, gamers and influencers under one roof to interact, game and create content. If that wasn't difficult enough, once the on-ground event was over, there was the challenge of distributing content across digital platforms.
Solution
The digital launch of the event was split into byte sized content segments, which satiated the community while ensuring great completion rates for the content.
Results
A strategic approach, setting high production standards and airtight execution is what made SuperFest a roaring success.
15.4M
VIEWS
1.1M
engagement
GALLERY
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abhishek@thesterling.co
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