#TheSearch
Since its launch in India, our campaigns of varying scales and concepts have proven time and time again that we had a good hold on what the brand needed. Here’s something we thought was long overdue for the game’s community.
the work
client
Clash of Clans
medium
Digital / Social
duration
4 months
services
Creative / Strategy / Production
Objective
The brand recently celebrated its 9th anniversary. The credit for this longevity in relevance can be attributed to the millions of players who play the game on a daily basis.
Solution
We created a one of a kind communication celebrating the occasion while putting the player front and centre in the storyline. In our myriad customer interactions, we learnt of the great lengths players sometimes went to to complete their raids on time. That kernel became the core insight of the campaign.
Results
The ubiquitous search for mobile network in the picturesque yet remote locales kept the audiences in their seats. The cherry on top, an original soundtrack in association with famed The Local Train frontman Raman Negi, ensured mass appeal.
7.7M
VIEWS
32M
engagement
GALLERY
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abhishek@thesterling.co
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