With Love, From VALORANT
VALORANT understood that in high population density markets traditional media platforms like OOH have a lot of value to offer. So when the time came to roll out an OOH campaign to support the launch of Harbor, we put our own spin on it
the work
client
VALORANT
medium
OOH / Social
duration
2 months
services
creative / strategy
Objective
To maximize the impact of the launch of an Indian agent by executing targeted OOH activations across key geographies.
Solution
We like to keep the creator community front and center in our proposed brand strategies. In a one-of-a-kind communication we customized VALORANT billboards with personalized messages and shoutouts juxtaposing the new agent, his abilities with the personas of our top creators and esports teams.
Results
The activation helped us take the activity from offline to online through creators promoting their massive mentions to their community. Did we mention that it was all organic?
2.7M
VIEWS
751K
engagement
GALLERY
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abhishek@thesterling.co
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