Harbor at the harbor
To further build on the love and excitement around the launch of Harbor, we took the next step towards localization through art and storytelling.
the work
client
VALORANT
medium
Offline / Social
duration
2 months
services
Creative / Strategy
Objective
Launching the Indian agent Harbor was just the first step towards making a mark in the Indian market. Riot Games since clarified their bullishness towards the territory by setting up a full fledged presence in the gaming heartlands of Mumbai.
Solution
To solidify their bold stance we conceptualized and executed a giant 8400 sq.ft. art installation in one of the most prominent parts of the city. The installation was a melange of various VALORANT elements while heroing the local culture thereby doubling down on content efficacy.
Results
The campaign not only amplified brand recall but also played a practical role in the beautification of the city. The massive installation is now a part of the lives of millions just like the games published by Riot.
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VIEWS
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engagement
GALLERY
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abhishek@thesterling.co
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